Pat Avenue nabs distribution deal for BioBuddi construction blocks

In the UK, Pat Avenue will distribute BioBuddi, a toy line made from sugarcane-based bioplastics, in the UK and Ireland.

BioBuddi construction block toy sets include Big Blocks for preschoolers and Small Blocks and Dominoes for ages four and up. The deal comes amid accolades for BioBuddi, including Play for Change Awards, Baby Innovation Awards, NCW Magazine’s Eco Excellence Awards and Lux Life’s Parent & Baby Awards.

 “We’re delighted to be distributing BioBuddi,” Guy Rooney, managing director at Pat Avenue tells Toy World. “This innovative collection delivers something fresh into the market, offering an exciting range of building block sets that does not compromise on quality, affordability, fun or ethics. Our expectations for the line are understandably high, and the marketing support that we will be putting behind the line will reflect our ambitions.”